Skip to main content

Can we help? Give us a call on 03452 505502


Join the Downtown affiliate programme today and start earning money by monetising the traffic to your website by referring sales to


Who is Downtown?

Downtown is an independent retailer based in Lincolnshire, with department stores throughout the region. Originally founded in 1804, we have over 200 years of experience and a vast wealth of knowledge to help our customers find the perfect product for themselves, the home and garden. 


What makes us a great company to promote?

  • Fantastic Product Range - We have a vast range of products from leading brands to promote from made-to-order sofas to top of the range tech and children's toys.
  • New Offers Every Month - Due to our fantastic range we are always updating our catalogue with new promotions and offers to keep customers interested and engaged.
  • Massive Sale Events - At least four times a year we have our huge sales across all departments including individual products.
  • Tailored Creatives - You can speak to us directly and we can create you bespoke banners, designed for your needs.
  • Free Delivery - We offer free delivery on non-furniture orders.
  • Competitive CPA - Downtown are proud to offer a competitive CPA rate of up to 5%, with special offers for high performing affiliates.

Will my website be accepted?

At Downtown we partner with publishers of all varieties, however we are especially keen to hear from you if you participate in the retail space. If you feel you would be a good match for Downtown please feel free to get in touch.


What linking methods are available?

We have a standard suite of brand and offer led banner creatives, however bespoke written copy and images can be produced on request.


How do I join?

You can join the Downtown affiliate programme on Webgains. Need more information? You can contact us by emailing