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Jay Blades X G Plan - The Sustainability Promise

Brand new to Downtown Stores, the stunning Jay Blades X G Plan collection is now available to shop online and in-store. 


The well-loved TV presenter and personality, Jay Blades has teamed up with G Plan; offering a collaboration that rethinks the way classic furniture design can be crafted. Presenting a diverse range of pieces from a furniture company with a rich design heritage, Jay Blades X G Plan will alter your perception of how staple furniture pieces should look and feel. 

Who is Jay Blades?

Best known as the presenter of BBC1’s The Repair Shop, Jay Blades is a regular sight on our TV screens. His personality, enthusiasm, and empathy shine brightly every week in millions of homes across the UK.

Who are G Plan?

A benchmark for British design since 1953, G Plan has a consistent drive for design innovation and evolution. The brand blends beautifully balanced design with the perfect mix of style and function to deliver high quality furniture to British homes.

The Jay Blades X G Plan collection

At Downtown Stores, we're incredibly proud to announce that we are one of the lucky independent retailers chosen to showcase this truly stunning range and we can't wait to show you all things Jay Blades X G Plan. 

Why not pop to our stores in Boston and Grantham where you'll be able to view the Jay Blades X G Plan ranges on display and discover the unique pieces for yourself. We have the following models on display;

  • The Ridley
  • The Albion
  • The Morley
  • The Stamford
  • The Bethnal
  • The Broadway
  • The Peabody
  • The Allen, Bow, Shakespeare and Nevill Footstools 

If you're looking to view a particular model, we'd recommend calling your chosen store before you attend to avoid disappointment. You can click here to view the full Jay Blades X G Plan collection online for yourself. 

The Sustainability Promise

Sustainability is a hugely important part of the Jay Blades X G Plan collection and the collection has been designed with this in mind. Read on to discover the steps that G Plan are taking to minimise their impact on the environment and deliver on their sustainability promise. 


 1. Sustainable Fabrics

G Plan have added sustainable fabric options to their latest collection, to offer customers a responsible choice. As part of the collection, they offer a sustainable Warwick tweed fabric available across the ranges. This fabric is made from 100% recycled olefin yarns and produced from converted pre-consumer textile waste. During this process there is zero water consumption which saves 250 litres of water per sofa, and it also doesn’t contain any harmful chemicals.

 2. Timber & Timber Frame Guarantee 

One effective way to minimise G Plan's impact on the environment is to build furniture that lasts and that’s why they offer a 25-year guarantee on their timber frames. G Plan are committed to sourcing the timber and timber products in the furniture from responsibly managed forests where environmentally appropriate, socially beneficial, and economically viable practices are maintained.

 3. Cushion Fillings

Working with their suppliers on responsible cushion filling options. G Plan's latest collection features 100% recyclable polyester fibre back cushions. All of their back cushions are made using 100% recyclable polyester fibre from recycled plastic waste, produced by their supplier Fibreline. The average sofa cushion uses the equivalent of 100 plastic bottles.

 4. Springs

All G Plan seat springs are made by the supplier, Wade Springs. All springs supplied are not treated or coated which makes them 100% recyclable. Their springs are also built to last, another effective way to minimise their impact on the environment.

 5. Responsibly Sourced Wood

G Plan are working with their supplier to deliver 100% of their upholstered products using materials from responsibly managed forests.

 6. Fabric, Leather and Carbon Footprint

G Plan have partnered with suppliers who are working towards sustainable practices to reduce their carbon footprint. All the suppliers that G Plan have partnered with are looking at new processes and innovations to minimise their impact on the environment as a business. 

To name a few, Crest (G Plan's leather supplier) are implementing initiatives to reduce energy consumption, optimising tanning drums to decrease water usage and increase energy efficiency, ensuring that all water that is consumed is cleaned and reused wherever possible. Wade Springs (G Plan's spring suppliers) are also implementing new equipment such as solar panels and low energy light fittings to reduce their carbon footprint.

 7 . Packaging

All cardboard and plastic bags are 100% recyclable. G Plan's cardboard is made with at least 80% recycled material and G Plan's bags are also made with 30% recycled material.


For furniture packed with personality and a sense of fun, designed with real life in mind - shop the stunning range of Jay Blades X G Plan furniture online or in-store at Downtown Stores now. 

Posted by Ellie Allen
24th April 2023

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