Downtown Launches New Trade-In Program for Small Appliances - Powered by Returnal
We’re excited to announce our new partnership with Returnal, bringing an innovative trade-in service to Downtown customers - starting with small domestic appliances.
This means you can now trade in your used appliances directly through our website, earn store credit, and shop for something new - all while helping reduce waste and support a more sustainable way to shop.
How It Works
Whether it’s a used toaster, kettle, coffee maker, iron or similar small appliance, the process is simple:
1. Select the Trade-In Option Online
When shopping on our website, you’ll now see a “Trade In” banner on selected category pages.2. Find Your Appliance
We currently, cannot accept any product for trade-in. The products which we will accept, are listed in our trade-in catalogue. So just browse this section and find your appliance.3. Upload Details About Your Appliance
Snap a couple of photos and tell us a bit about the item. The expert team at Returnal will give you a value estimation, based on its condition from the photos.4. Send It In
if you are happy with the value amount (that you will receive in the form of a gift card / e-voucher from Downtown), you'll receive clear instructions and a prepaid label to post the item - or information on where to drop it off locally.5. Receive Store Credit
As soon as your trade-in is processed, the agreed amount will be added to a gift card or e-voucher, for you to use on your next purchase at Downtown.Why We're Doing This
At Downtown, we’re always looking for ways to make your shopping experience more rewarding - and more responsible. Partnering with Returnal allows us to offer you:
• Release value for the items you already own
• A hassle-free, digital-first alternative to resale marketplaces
• A real step toward sustainability, by encouraging reuse and reducing landfill waste
We know many of our customers are already looking for ways to shop more consciously. This is just one way we’re making that easier, with more flexibility, more incentives - and less environmental impact.
What Can Be Traded In?
The program currently focuses on small domestic electrical appliances, including:
• Air Fryers
• Kettles
• Toasters
• Microwaves
• Blenders
• Irons
• And more...
The list will expand in future, so stay tuned!
Supporting Our Community - Partnering with Shine Lincolnshire
As part of this initiative, we’re also proud to be supporting Shine, a Lincolnshire-based mental health charity dedicated to building bridges with our hard-to-reach communities.
Shine aims to support people with poor mental health to live well. They believe everyone deserves a life of value - enabling them to Shine.
By taking part in the trade-in program, customers are not only contributing to a more sustainable way of shopping - but also helping us support a cause that’s making a real difference in our local area.
Let’s Shop Smarter Together
We’re proud to be among the first retailers offering this kind of service - and proud to be working with Returnal to give your used appliances a second life.
Ready to trade in?
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Posted by Ellie Allen
14th May 2025
